New media converts demand usefulness

It's fascinating to watch people who are initially resistant to new media become enthusiastic about it. Generally, the barrier is internal: They are limited by their own imagination, asking: "What's the point? What would anyone use that for? Isn't it just a way to waste time?" Once they come to understand exactly how it can benefit them, however, they come around. Before long, a social medium such as Twitter is no longer "boring" or "stupid." New converts brag that it's "a great way to make business contacts" or "an easy way to keep up" with what family and friends across the country are doing. Useful and personal adds up to powerful - 140 characters at a time.