30 miles from campus — and a world away

The November episode of "Wichita State & The World" focuses on prairie restoration and biological research at the Ninnescah Reserve in southwest Sedgwick County. The above video clip gives you a glimpse of the show:
Host Provost Gary L. Miller explores the land, the new research center, and the work of students and faculty in the 30-minute episode broadcast on Cox Cable Channel 13. It airs at 8 p.m. Sundays, 9 a.m. Mondays, 3 p.m. Tuesdays, 8 p.m. Thursdays, and 1 a.m. Fridays this month.
In December, you can catch up to past episodes you may have missed — a variety will be rebroadcast in rotation at the above times.

"WSTW" is a production is of Wichita State's Media Resources Center, and I had a blast walking the prairie with awesome videographers Greg Matthias and Rik Dubiel for this project. Rik also edited, and did a terrific job, as you can see. I was producer, which included scripting out the storyline, creating a shot list, doing background research and lots of other behind-the-scenes tasks. The folks in the biology department were great to work with — and they did a great job explaining their research.

Stop, focus and read

Long before it was called "multitasking," researchers have been looking at just how well people can do two things at once. An article in The Chronicle of Higher Education gives a fascinating — and for many folks, counterintuitive — update. More than 100 years ago, the Industrial Age saw young factory workers rolling cigars while listening to books, newspapers and political or religious tracts being read aloud; the Tech Age finds today's college student sending text-messages in class while listening to the lecture, watching a PowerPoint with imbedded videos, taking notes and googling facts in anticipation of the professor's questions.

The multimedia experience, conventional wisdom tells us, enhances learning as it "lights up" more parts of the brain, but now it appears that people may be merely buzzed by over stimulation.

"Heavy multitaskers are often extremely confident in their abilities," Clifford I. Nass, a professor of psychology at Stanford University, told The Chronicle. "But there's evidence that those people are actually worse at multitasking than most people."

Nass and colleagues published a study in 2009 revealing that people who described themselves as multitaskers performed much worse on tests of cognition and memory that involved distraction than their counterparts who said they preferred to focus on single tasks. And a newer, as-yet-unpublished study by Nass, et al., shows that people who give a lot of time over to media screens fare worse on analytic questions, too.

"One of the deepest questions in this field," Nass says, "is whether media multitasking is driven by a desire for new information or by an avoidance of existing information. Are people in these settings multitasking because the other media are alluring — that is, they're really dying to play Freecell or read Facebook or shop on eBay — or is it just an aversion to the task at hand?"

So glad you dropped by to read this post — hope it didn't distract you for too long from your other tasks!

Quote of the day

"Businesses today fall into three camps – the social 'denyer,' the accidental socialite, and the socially aware.

— Michael Fauscette, IDC

Supervising social media

Guidelines issued Monday by the Financial Industry Regulatory Authority are intended to “ensure that firms and brokers use social networking sites in an appropriate manner," says Chairman Rick Ketchum. FINRA is the largest independent regulator for all securities firms doing business in the United States, overseeing nearly 4,750 brokerage firms, about 167,000 branch offices and some 633,000 registered securities representatives.
Regulatory Notice 10-06 says member companies need to supervise the use of Web sites such as Twitter, Facebook and LinkedIn by their employees — and "associated persons," such as their brokers and representatives — for public communications, to ensure that customers are not misled.
Firms also need to ensure that they can retain records of those communications.
Twitter, a 140-character online text-messaging phenomenon, started as a way for people to update friends and family on what they were up to at any given moment, but has become a powerful business tool. According to a recent report by the Pew Internet and American Life Project,
46 percent of American adults who use the Internet logged onto a social networking site in 2009, which is up from 8 percent in 2005. The "of the moment" nature of Twitter postings and FaceBook chats have an almost ephemeral feel, compared to blogs — something FINRA seemed to take into consideration. (Get its updates on Twitter by following @FINRA_News.)
It considers static postings to blogs to constitute “advertisements,” and any firm or registered representative that sponsors such a blog must obtain prior principal approval of any such posting. The exception: real-time interactive communications — such as tweets that are fed onto a site. FINRA considers that portion of the blog to be an interactive electronic forum that does not require prior principal approval — but that must be supervised.
The guidelines address the use of social media sites by firms and personnel for business purposes, not use by individuals for purely personal reasons. Translation: It's still not a great career move to post photos from your BFF's birthday bash at the beach bar — but FINRA won't care if you do.

A whirlwind of a week!

Broadcasting legend Cokie Roberts visited Wichita State University as part of her national author's tour, and generously gave her time to several campus events, including a speech Wednesday night, a "Conversation With the Provost" Thursday morning and about an hour on the air during KMUW-FM's spring pledge drive. Cokie, promoting her updated best-seller "We Are Our Mothers' Daughters," has plenty to say about the changing roles of women, the expectations of men, the current state of politics and business, and much more. It will be a challenge to package the video footage we collected into just an hourlong show, but it's a good challenge to have. Several people have stopped me to ask when they could see "Wichita State & The World's" Cokie episode — look for it in May. (And check back for updates!)


Thursday night, local TV icon Anita Cochran hosted an in-studio Tweetup for her Twitter pals during the 10 o'clock news. Tonight is her final broadcast for KSN, Ch. 3, and though Wichita viewers will miss her terribly, I couldn't be happier for her. She decided a few months ago to invest more time in her family life, specifically her tween-age daughters. I may be biased; I made a similar move in 2007. Anita won't languish at home with daytime TV and bonbons (for those of you who cling to stereotypes!); she has some exciting projects in the works.

The 3 R's for the new economy

I'll be speaking at the Wichita Professional Communicators' March lunch meeting on a topic that's become hot in this chilly economy: Career reinvention.

I happily took on this task because I've built my work life on the principles of taking calculated risks, accepting creative challenges and other key factors that help keep life interesting and rewarding.

My presentation is called "Reinvent, Revitalize, Renew: The 3 R’s You Must Master Now," and here's the pitch: "As a professional communicator, you’re a whiz at readin’ and ’riting, and thanks to calculators, you can even handle ’rithmatic. But your old reliable skills may not be enough to help you ride out these rough economic times. Media consultant L. Kelly offers practical advice for rejuvenating your job skills — and your life — at the March 4 Wichita Professional Communicators luncheon meeting.

"L. Kelly spent 26 years with The Wichita Eagle, working a variety of jobs as a writer, editor and page designer in the news, features and opinion sections. After directing the paper’s coverage of the BTK investigation, she was project leader and co-author of the true crime book 'Bind, Torture, Kill: The Inside Story of the Serial Killer Next Door' (HarperCollins 2007). She is now a media consultant, TV producer and communications trainer with her own company, L. Kelly Media Services, and teaches at Wichita State University."

RSVP to Becky Funke by noon Monday, March 2, at bfunke@activeagingonline.com, call 942-5385, or reserve and prepay using WPC’s online PayPal account at www.wichitaprofessionalcommunicators.com.

DATE: Wednesday, March 4
TIME: 11:30 a.m. sharp-12:30 p.m.
PLACE: Larkspur, 904 E. Douglas
COST: Members $12, students $10, guests $15

Wake-up call

As I've noted here before, I'm a statistical junkie.

Not the memorize-the-back-of-a-baseball-card type, but let me log into the online Statistical Abstract of the United States, or the Department of Justice's research section on violent crime, or a well-executed attitude and opinion survey, and I'll be gone for hours. I'm a miner at heart, digging up little gems and following veins of information this way 'n' that, hoping to reach the mother lode of knowledge and insight. I'm constantly finding stuff while on my way to look up something else.

Today's treasure is a 2008 video that challenges viewers to consider the necessity of career reinvention — given global pressures and technological advances — in the Information Age.

The video asks: "So what does it all mean?"

It's a competitive world. Position yourself accordingly.

"WSTW:2" focuses on giving

Episode 2 of the new show "Wichita State & The World" hosted by provost Gary Miller debuts on Sunday evening, and reviewing the online excerpts today reminded me of how much I enjoyed sorting through video interviews with WSU engineering students to select material for it. (I'm the producer.)

Wow, what an impressive bunch.

Hearing college kids describe their experiences - the personal impact of scholarships, of mentoring from professors and professionals, of opportunities to work on real-world projects such as NASA in Kansas - made me proud(er) to be a WSU alum.

The episode, which focuses on how gifts to the WSU Foundation change lives, debuts at 7 p.m. Sunday, Oct. 5, on WSU TV, Channel 13 on Cox cable, with repeats Oct. 16, 19 and 30.

Looking for work? Clear out online clutter

More Americans than ever are daily users of online social networking sites, and more employers are are plugging in, too. A new survey by CareerBuilder.com shows that 22 percent of employers search networking sites such as Facebook and MySpace to screen job candidates. Another 9 percent plan to start soon. In 2006, only 11 percent of hiring managers screened using such Web searches.

In the new survey, of the hiring managers who peruse social networks, 34 percent reported finding information there that caused them to pass on a job candidate. More than 3,100 employers took part in the survey.

Areas of concern included:
- candidate posted information about them drinking or using drugs 41%
- candidate posted provocative or inappropriate photographs or information 40%
- candidate had poor communication skills 29%
- candidate bad-mouthed their previous company or co-worker 28%
- candidate lied about qualifications 27%
- candidate used discriminatory remarks related to race, gender, religion, etc. 22%
- candidate’s screen name was unprofessional 22%
- candidate was linked to criminal behavior 21%
- candidate shared confidential information from previous employers 19%

But this doesn't mean we should all shut down our social sites. In addition to FB, I know many professionals who swear by LinkedIn, and I have found Twitter to be not just fun but a terrific way to connect with professionals of all stripes in Wichita - online and at weekly TweetUps, where friendships and business contacts are forged.

Indeed, the survey showed that social networking profiles gave some job seekers an edge. Of hiring managers who researched job candidates via social networking sites, 24 percent said they found content that helped to solidify their decision to hire the candidate.

Top factors that influenced their hiring decision included:
- candidate’s background supported their qualifications for the job 48%
- candidate had great communication skills 43%
- candidate was a good fit for the company’s culture 40%
- candidate’s site conveyed a professional image 36%
- candidate had great references posted about them by others 31%
- candidate showed a wide range of interests 30%
- candidate received awards and accolades 29%
- candidate’s profile was creative 24%

My former newspaper colleagues refer to online as a publishing platform. It has unique attributes, but that's what it is: A way to publish, to reach mass audiences. In their view, it can be edgier than the mainstream paper, but it's not boundless. Newspaper editors know what it's like to have to handle phone calls from readers who are angry or upset by what seemed innocuous the night before.

Job candidates might learn something from The Gatekeepers, as editors used to be known. Because the price they'll pay for indescretion might be worse than difficult phone calls - it could be no calls at all.

Reinvention vs. evolution

As journalists find themselves downsized in staggering numbers across the nation - and sadly, close to home as well - it's clear that industry evolution is a painful, lurching and brutal process. Luckily, reinvention is in the hands of individuals. We can become who and what we want to be through education, retraining, networking and hard work. It's what this country was founded on. Reinvention embodies hope and a sense of control - something all journos need right now.