Like is the new love

One of the great benefits of our age is the ability to access data and swiftly turn it into an enlightening (or at least entertaining) infographic, and share it — quite literally — with the world. Who knew that college students had such a strong liking for Corona, Chipotle, and Macs? Facebook, of course.
This graphic makes it clear.

30 miles from campus — and a world away

The November episode of "Wichita State & The World" focuses on prairie restoration and biological research at the Ninnescah Reserve in southwest Sedgwick County. The above video clip gives you a glimpse of the show:
Host Provost Gary L. Miller explores the land, the new research center, and the work of students and faculty in the 30-minute episode broadcast on Cox Cable Channel 13. It airs at 8 p.m. Sundays, 9 a.m. Mondays, 3 p.m. Tuesdays, 8 p.m. Thursdays, and 1 a.m. Fridays this month.
In December, you can catch up to past episodes you may have missed — a variety will be rebroadcast in rotation at the above times.

"WSTW" is a production is of Wichita State's Media Resources Center, and I had a blast walking the prairie with awesome videographers Greg Matthias and Rik Dubiel for this project. Rik also edited, and did a terrific job, as you can see. I was producer, which included scripting out the storyline, creating a shot list, doing background research and lots of other behind-the-scenes tasks. The folks in the biology department were great to work with — and they did a great job explaining their research.

"Day Without Media" not worth living?

A former newsroom coworker just spotted this gem of a public notice in New Mexico — and naturally captured the image with her cell phone camera and posted it on her FaceBook page.

It brings to mind a fascinating study my husband, Dan Close, recently conducted with his classes at Wichita State University's Elliott School of Communication. Asking digital natives to give up their cell phones, videogames, laptops, iPods, TVs, etc., etc., for just 12 hours was asking more of them than most initially realized.

Students wrote about their experiences, and he presented the findings at a Popular Culture Association conference (in Albuquerque by coincidence). He called it “A Day Without Media: Freaking Out Students Who Take Technology for Granted.”

Most, as the title indicates, described themselves as disconnected, lost, afraid, alienated, on edge, lonely, stressed, frustrated, silenced, withdrawn, clueless, irritable, antsy. . . you get the idea. “It was a weird experience,” said AB, “and that’s saying the least.” A few made good use of their new-found free time and tackled chores, enjoyed time with family or friends, or just felt blessed by the relative silence.


For the course I teach for the Elliott School, Comm 502 Public Information Writing, I opened the first night of class with a request that students turn off their cells and put them away — but conceded that if it proved too uncomfortable, they should at least put these distracting little devices out of sight and out of immediate reach for the 90 minutes we meet. It's not surprising that young adults are programmed to reach constantly for their phones; a recent Pew study indicates they typically send and receive 50 text messages a day.     

Tweet tip of the day

from @bydanielvictor 

  

"If a press release about a survey fails to include methodology, I'll assume it's because you're hiding it. And I will not believe the #'s"

Adding social media to the medicine cabinet

People fighting chronic illnesses are less likely than others to have Internet access (62% vs. 81%), but once online they are more likely to blog or participate in online discussions about health problems, according to a report released March 24 by the Pew Internet and American Life Project and the California HealthCare Foundation.

"Once online, having a chronic disease increases the probability that someone will take advantage of social media to share what they know and learn from their peers," the study found.

Still, people living with chronic disease remain strongly connected to offline sources of medical assistance and advice:

• 93% of adults living with chronic disease ask a health professional for information or assistance in dealing with health or medical issues.
• 60% ask a friend or family member.
• 56% use books or other printed reference material.
• 44% use the internet.
• 38% contact their insurance provider.
• 6% use another source not mentioned in the list.

Looking at the population as a whole, 51% of American adults living with chronic disease have looked online for any of the health topics included in the survey, such as information about a specific disease, a certain medical procedure, prescription or over-the-counter drugs, or health insurance.

Quote of the day

"There's a saying that we've now changed to read: 'Sticks and stones can break my bones, but words can kill.' "

— Warren Blumenfeld, Iowa State

lead author of new study into cyberbullying

Stop, focus and read

Long before it was called "multitasking," researchers have been looking at just how well people can do two things at once. An article in The Chronicle of Higher Education gives a fascinating — and for many folks, counterintuitive — update. More than 100 years ago, the Industrial Age saw young factory workers rolling cigars while listening to books, newspapers and political or religious tracts being read aloud; the Tech Age finds today's college student sending text-messages in class while listening to the lecture, watching a PowerPoint with imbedded videos, taking notes and googling facts in anticipation of the professor's questions.

The multimedia experience, conventional wisdom tells us, enhances learning as it "lights up" more parts of the brain, but now it appears that people may be merely buzzed by over stimulation.

"Heavy multitaskers are often extremely confident in their abilities," Clifford I. Nass, a professor of psychology at Stanford University, told The Chronicle. "But there's evidence that those people are actually worse at multitasking than most people."

Nass and colleagues published a study in 2009 revealing that people who described themselves as multitaskers performed much worse on tests of cognition and memory that involved distraction than their counterparts who said they preferred to focus on single tasks. And a newer, as-yet-unpublished study by Nass, et al., shows that people who give a lot of time over to media screens fare worse on analytic questions, too.

"One of the deepest questions in this field," Nass says, "is whether media multitasking is driven by a desire for new information or by an avoidance of existing information. Are people in these settings multitasking because the other media are alluring — that is, they're really dying to play Freecell or read Facebook or shop on eBay — or is it just an aversion to the task at hand?"

So glad you dropped by to read this post — hope it didn't distract you for too long from your other tasks!

Quote of the day

"Businesses today fall into three camps – the social 'denyer,' the accidental socialite, and the socially aware.

— Michael Fauscette, IDC

Changing things for the better: Dr. P

I'm so happy with how the new episode of "Wichita State & The World" turned out. This month, Provost Gary Miller talks with WSU Professor Ken Pitetti — one of my favorite people on campus.

Ken is one of those rare human dynamos who manages to inspire everyone he comes into contact with — without wearing them out. His generous spirit means he is as giving to aspiring nurses and medtechs in the classroom as he is to autistic kids and his fellow amputee veterans in the research environment. His personal story — of, yes, tragedy and triumph — has led him on a winding but fascinating career path.


I first "met" Ken through my husband, WSU Associate Professor Dan Close, in 1991. Dan had interviewed Ken for a magazine profile and came home mightily impressed with his ground-breaking work, his character, his innate curiosity, his humor and grit.

I've never taken a course from Ken — maybe one day! — but I've learned a lot from him.

I hope you'll check out the show. This episode debuts at 8 p.m. Thursday, April 9, with repeats at 7 p.m. Sunday, April 12, 8 p.m. Thursday, April 23
and 7 p.m. Sunday, April 26.

For more info and links, go to www.wichita.edu/provost and scroll down to the center of the page.

Telltale numbers

As we approach the 10th anniversary of the Columbine shooting, you will no doubt be confronted with lots of "where are we now" stories. Consider these results from a new survey of K-12 teachers:

— 2 in 5 teachers have faced verbal or physical aggression from a student's parent or guardian.

— 1 in 4 say a pupil has attacked them.

— 1 in 3 teachers in primary schools say they have experienced physical aggression, compared with 1 in 5 in secondary schools.

More evidence that American kids are out of control? No.

This data comes from Britain, where nearly 60 percent of those who took part in the Association of Teachers and Lecturers' survey said they thought student behavior had worsened during the past five years.

Horror stories included 6-year-olds trashing rooms and computers, pulling knives, and attacking teachers and other students.

In contrast, my time last year filling in as an English and history teacher at Wichita's East and North high schools — which many people perceive as "inner-city" environments — was rewarding and low-conflict. Just a thought.

Would I lie to you?

Last October, I blogged about micro-expressions and how understanding these subtle bits of body language can help reveal what's going on inside someone's head.
This week, Fox debuted a fun new crime show starring Tim Roth called "Lie to Me," which is built around the science of micro-expressions. The show's Web site offers a primer, along with video from the show.

The pilot was fun, tho I'm not sure the series can sustain over the course of several weeks without feeling like a college course practicum. . . . See this bad guy? I know he's lying because he shrugged his right shoulder. Did you see that woman look down before answering the question? She was honestly trying to recall what really happened . . . . Worth checking out though. This is a show you can play along with at home!

Perhaps more important for those of us out here in the real world, it's a great reminder to take a look in the mirror and analyze what inadvertent messages we're sending our clients and customers. Do we say one thing and "broadcast" another with knitted brows, raised shoulders or pinched lips?

Looking out for what makes us real

"A sense of place" is important to help us feel at home, what the academics call "psychologically comfortable in our environment." Beyond climate and geography, small businesses help define a city's character.

I've been thinking about this ever since a Denver burger chain opened up a restaurant on the east side of my hometown, Wichita. The new place was all the buzz, so I went to check it out. I guess the food was OK, but the place had a definite Strip Mall Vibe and I came away thinking: We've already got better than this here. And I feel a certain loyalty to them, these places that give Wichita its flavor.

I can't pick just one homegrown burger joint that's Quintessential Wichita; each one feeds our souls in its own way. I'd start with Dog N Shake, with history going back to 1948 and the slogan: "We butter toast our buns for you!" It makes a mighty tasty cheeseburger, despite leaving that fact out of the name. Then I'd move on to Bionic Burger, which not only has some of the best fries in town, but serves kids' meals in cardboard classic cars just right for Barbie and Friends. Then there's TJ's Burger House, a cafe in the revitalized Delano neighborhood that compliments its burger baskets (did that photo get your attention?) with a mean "Hamburgers (sic) Stew." I've gotta include Nu Way, the original non-patty burger, whose creed "Crumbly Is Good" still draws oldtimers to the little white brick place on West Douglas. (Then again, it might be the house-recipe root beer. Yum.) And I've gotta give props to both the the Oasis' burger on the west side and Heroes' sweet pepper bacon burger in Old Town.

As my waistline shows, I could go on. . . . I'll leave it to others to explore the True Wichita to be found cruising for comfort food at our Mexican, Vietnamese, Thai, Lebanese and other specialty restaurants. I've got my opinions. I'd love to hear yours.

The results are in

The informal survey of Twitter users (see post below) yielded some interesting stats:
— 9 in 10 of those responding said they had volunteered this year.
— 1 in 4 volunteer on a set schedule
— 3 in 4 volunteer as events or their heart moves them

Tweeples were most likely to split their time between:
— Mentoring and
— Sitting on boards and advising organizations
Half of the respondents chose those activities.
Next most-popular was political action — which makes sense, given that this is a presidential election year.
That was followed, in descending order, by:
— Fundraising
— Tutoring
— Faith promotion
— Other, which included: feeding the homeless through a church program, working in the arts, being a Compeer match, collecting items for battered women at the holidays, and working with at-risk kids at school (I'd likely have put that under mentoring or tutoring, but for the respondent it didn't seem to fit those categories so OK)

How often do the responding Tweeples volunteer? We are split:
1 in 3 volunteer monthly
1 in 3 volunteer randomly
1 in 5 volunteer weekly
and a very small set volunteer yearly (at the holidays) or never.

Why do Tweeples volunteer? Lots of motivations. Here's a sampling:
— "I believe in the causes."
— "I believe in humanity."
— "I makes me feel good, and I have skills to share."
— "To give back."
— "I am blessed with a little money and a little time — happy to help others."
— "Sense of civic responsibility inherited from my grandfather."
— "I think there could be a revolution, parents' overall inability scares me these days, the future is delicate."
— "To make a difference in the community."
— "Why not?"

Thanks to all who participated!

Express yourself

I've been focusing lately on microexpressions, fleeting facial movements that underscore or undo someone's spoken message. Microexpressions help us tune into the emotional truth behind the words. (A prime example from a few years ago: The pleas from Sarah Smith for the return of her allegedly kidnapped little boys. Investigators observed that not only did her carjacking story not add up, her serene face did not match her anguished words. She eventually confessed to their murder.)

A lot of folks have been talking in recent days about facial expressions made by the presidential candidates during last week's debate: John McCain seems "too excitable"; Barack Obama seems "smug"; both can seem genuinely in touch or arrogant. So I found it interesting to watch Colin Powell talking on "Meet the Press" about how he evaluated these men over the past two years, then decided to endorse Obama.

As you watch it, focus on Powell's eyes and mouth. Does he smile or frown inappropriately? Scowl when he is saying something positive? Or do his face, words and emotions seem to be in sync? I'll let you be the judge.

Contagious politics

With less than three weeks to Election Day, political signs are everywhere, with more popping up daily. Ever wonder why signs tend to be clumped in yards on one end of a block, or why next-door neighbors will publicize their disagreements to strangers driving by? If it seems that there's something more than politics going on, you're right.

Putting out a sign can be a powerful provocation to others — to rally to your candidate, or to declare their opposition. The phenomenon is called "goal contagion," explains Art Markman, a cognitive scientist at the University of Texas and Psychology Today blogger.

When someone puts out a political yard sign, the people who see it immediately understand the goal. This action leads others to be more likely to want to announce their own preference. This desire is likely to be particularly strong for one's neighbors, says Markman, because they see the sign every day.

You can also see the contagion at work in this story: When business leaders became vocal in their opposition to County Commission candidate Karl Peterjohn, "It inspired a backlash for Karl," Darrell Leffew told The Wichita Eagle. He recently put six pro-Peterjohn signs in his yard.

Looking for work? Clear out online clutter

More Americans than ever are daily users of online social networking sites, and more employers are are plugging in, too. A new survey by CareerBuilder.com shows that 22 percent of employers search networking sites such as Facebook and MySpace to screen job candidates. Another 9 percent plan to start soon. In 2006, only 11 percent of hiring managers screened using such Web searches.

In the new survey, of the hiring managers who peruse social networks, 34 percent reported finding information there that caused them to pass on a job candidate. More than 3,100 employers took part in the survey.

Areas of concern included:
- candidate posted information about them drinking or using drugs 41%
- candidate posted provocative or inappropriate photographs or information 40%
- candidate had poor communication skills 29%
- candidate bad-mouthed their previous company or co-worker 28%
- candidate lied about qualifications 27%
- candidate used discriminatory remarks related to race, gender, religion, etc. 22%
- candidate’s screen name was unprofessional 22%
- candidate was linked to criminal behavior 21%
- candidate shared confidential information from previous employers 19%

But this doesn't mean we should all shut down our social sites. In addition to FB, I know many professionals who swear by LinkedIn, and I have found Twitter to be not just fun but a terrific way to connect with professionals of all stripes in Wichita - online and at weekly TweetUps, where friendships and business contacts are forged.

Indeed, the survey showed that social networking profiles gave some job seekers an edge. Of hiring managers who researched job candidates via social networking sites, 24 percent said they found content that helped to solidify their decision to hire the candidate.

Top factors that influenced their hiring decision included:
- candidate’s background supported their qualifications for the job 48%
- candidate had great communication skills 43%
- candidate was a good fit for the company’s culture 40%
- candidate’s site conveyed a professional image 36%
- candidate had great references posted about them by others 31%
- candidate showed a wide range of interests 30%
- candidate received awards and accolades 29%
- candidate’s profile was creative 24%

My former newspaper colleagues refer to online as a publishing platform. It has unique attributes, but that's what it is: A way to publish, to reach mass audiences. In their view, it can be edgier than the mainstream paper, but it's not boundless. Newspaper editors know what it's like to have to handle phone calls from readers who are angry or upset by what seemed innocuous the night before.

Job candidates might learn something from The Gatekeepers, as editors used to be known. Because the price they'll pay for indescretion might be worse than difficult phone calls - it could be no calls at all.

A new series

I'm excited about seeing one of my big projects on the air! The fall season of "Wichita State & The World" kicks off on Sunday, Sept. 7, with an episode that features Associate Provost David McDonald of WSU and Paul Wooley of the Orthopaedic Research Institute at Via Christi talking about biomedical composites research and its impact on business and medicine.


"Wichita State & The World," hosted by Provost Gary Miller, is a series that examines how Kansas' only urban-serving research university is changing our community, our nation and the world. It's on WSU TV, Channel 13 on Cox Cable.

Episode 1 airs at 7 p.m. Sunday, Sept. 7, with repeats at 7 p.m. Thursday, Sept. 18; Sunday, Sept. 21; and Thursday, Oct. 2.

You'll find more information about this and upcoming episodes at www.wichita.edu/provost.

Understanding the risks

I'm a stats junkie, and I love to go to the source whenever there's news about research. The Web makes it easy to go deeper than the headlines and sound bites -- and too often, a little digging turns up the real news: That the reporter didn't really understand what the researcher had discovered. Oversimplification takes a toll.

That's why I like the innovative charts that accompany a paper published in the June Journal of the National Cancer Institute. They provide a broader perspective than most risk calculators, covering 10 different causes of death while differentiating between nonsmokers, smokers and former smokers -- at various ages -- and by gender.

With this method, it's apparent that a 35-year-old male smoker is seven times as likely to die of heart disease as a nonsmoker the same age. Of course, some hardy smokers will manage to survive into their 70s, and by age 75 smokers and nonsmokers have nearly the same risk of death from heart disease. For women who have never smoked, the magnitudes of the 10-year risks of death from breast cancer and heart disease are similar until age 60; from this age on, heart disease represents the single largest cause of death. For women who smoke, the chance of dying from heart disease or lung cancer exceeds the chance of dying from breast cancer from age 40 on (and does so by at least a factor of 5 after age 55). This is especially significant given that cancer risk generally increases with age.

Paper co-author Lisa M. Schwartz, an associate professor of medicine at Dartmouth University, said the the 10-year risk increments of the charts are especially informative. “Often numbers are presented as lifetime statistics, which make the risk look too large, or as one-year statistics, which make the risk look too small. The charts provide the information you need to understand a risk, and whether to consider taking some action to reduce it.”

Investing in research

Do you know your audience or customer? Really? When was the last time you looked at sharply focused market research? Given the current state of the economy, is your inclination to invest more or less on understanding the people you need to reach?
Radio One recently commissioned and shared the Black America Study, which helps us understand the texture and diversity of this community. Consider these findings about black Americans ages 13-19:
Technical Savvy
• 71% are online
• 30% listen to iPod/MP3
• 20% watch music videos online
• 23% play video/computer games
• At least half have cell phones
• At least half use text messaging
Household and Family
• 52% are being raised by a single parent
• 22% are already parents
• Only 3% are single parents
• 55% are very stressed by school
Business and Finance
• 69% believe that they will own their own business someday
• They are impetuous in spending – heavy spenders on clothing
• They are brand conscious – highest percent (24%) that buy for brand
Understanding the daily lives behind these numbers could translate to better marketing strategies, larger markets, and more loyal customers.
What do you need to know about your current customers - and the people you'd like to attract as customers?