Tweet tip of the day

from @bydanielvictor 

  

"If a press release about a survey fails to include methodology, I'll assume it's because you're hiding it. And I will not believe the #'s"

Adding social media to the medicine cabinet

People fighting chronic illnesses are less likely than others to have Internet access (62% vs. 81%), but once online they are more likely to blog or participate in online discussions about health problems, according to a report released March 24 by the Pew Internet and American Life Project and the California HealthCare Foundation.

"Once online, having a chronic disease increases the probability that someone will take advantage of social media to share what they know and learn from their peers," the study found.

Still, people living with chronic disease remain strongly connected to offline sources of medical assistance and advice:

• 93% of adults living with chronic disease ask a health professional for information or assistance in dealing with health or medical issues.
• 60% ask a friend or family member.
• 56% use books or other printed reference material.
• 44% use the internet.
• 38% contact their insurance provider.
• 6% use another source not mentioned in the list.

Looking at the population as a whole, 51% of American adults living with chronic disease have looked online for any of the health topics included in the survey, such as information about a specific disease, a certain medical procedure, prescription or over-the-counter drugs, or health insurance.

History for modern times

Congratulations to The Wichita Eagle and writer Roy Wenzl for the latest acclaim for his series on Father Emil Kapaun, a Korean War hero from Kansas who could become just the third American-born Roman Catholic saint (left).

"The Miracle of Father Kapaun" has won a 2010 National Headliner Award for writing and reporting. The series, published in The Eagle in December 2009, has a considerable online presence — I found the historical photos and recording of Kapaun's voice especially moving. Add the first-rate video story produced by Eagle photojournalist Travis Heying — which was picked up and aired by the local PBS affiliate — and you have a great example of how newspapers are competing in today's tech-savvy media market.

Quote of the day

"There's a saying that we've now changed to read: 'Sticks and stones can break my bones, but words can kill.' "

— Warren Blumenfeld, Iowa State

lead author of new study into cyberbullying

Stop, focus and read

Long before it was called "multitasking," researchers have been looking at just how well people can do two things at once. An article in The Chronicle of Higher Education gives a fascinating — and for many folks, counterintuitive — update. More than 100 years ago, the Industrial Age saw young factory workers rolling cigars while listening to books, newspapers and political or religious tracts being read aloud; the Tech Age finds today's college student sending text-messages in class while listening to the lecture, watching a PowerPoint with imbedded videos, taking notes and googling facts in anticipation of the professor's questions.

The multimedia experience, conventional wisdom tells us, enhances learning as it "lights up" more parts of the brain, but now it appears that people may be merely buzzed by over stimulation.

"Heavy multitaskers are often extremely confident in their abilities," Clifford I. Nass, a professor of psychology at Stanford University, told The Chronicle. "But there's evidence that those people are actually worse at multitasking than most people."

Nass and colleagues published a study in 2009 revealing that people who described themselves as multitaskers performed much worse on tests of cognition and memory that involved distraction than their counterparts who said they preferred to focus on single tasks. And a newer, as-yet-unpublished study by Nass, et al., shows that people who give a lot of time over to media screens fare worse on analytic questions, too.

"One of the deepest questions in this field," Nass says, "is whether media multitasking is driven by a desire for new information or by an avoidance of existing information. Are people in these settings multitasking because the other media are alluring — that is, they're really dying to play Freecell or read Facebook or shop on eBay — or is it just an aversion to the task at hand?"

So glad you dropped by to read this post — hope it didn't distract you for too long from your other tasks!

Quote of the day

"Businesses today fall into three camps – the social 'denyer,' the accidental socialite, and the socially aware.

— Michael Fauscette, IDC

Supervising social media

Guidelines issued Monday by the Financial Industry Regulatory Authority are intended to “ensure that firms and brokers use social networking sites in an appropriate manner," says Chairman Rick Ketchum. FINRA is the largest independent regulator for all securities firms doing business in the United States, overseeing nearly 4,750 brokerage firms, about 167,000 branch offices and some 633,000 registered securities representatives.
Regulatory Notice 10-06 says member companies need to supervise the use of Web sites such as Twitter, Facebook and LinkedIn by their employees — and "associated persons," such as their brokers and representatives — for public communications, to ensure that customers are not misled.
Firms also need to ensure that they can retain records of those communications.
Twitter, a 140-character online text-messaging phenomenon, started as a way for people to update friends and family on what they were up to at any given moment, but has become a powerful business tool. According to a recent report by the Pew Internet and American Life Project,
46 percent of American adults who use the Internet logged onto a social networking site in 2009, which is up from 8 percent in 2005. The "of the moment" nature of Twitter postings and FaceBook chats have an almost ephemeral feel, compared to blogs — something FINRA seemed to take into consideration. (Get its updates on Twitter by following @FINRA_News.)
It considers static postings to blogs to constitute “advertisements,” and any firm or registered representative that sponsors such a blog must obtain prior principal approval of any such posting. The exception: real-time interactive communications — such as tweets that are fed onto a site. FINRA considers that portion of the blog to be an interactive electronic forum that does not require prior principal approval — but that must be supervised.
The guidelines address the use of social media sites by firms and personnel for business purposes, not use by individuals for purely personal reasons. Translation: It's still not a great career move to post photos from your BFF's birthday bash at the beach bar — but FINRA won't care if you do.

Tweet outburst of the day

from @toddramsey

Dear event planners: please put the dates of your event on your homepage. In big, garish, bold, and maybe even neon, type.

Man of Steel takes on self-righteous rants

He may not think of himself as a Superman, but the strength of John Stewart's political humor on "The Daily Show" is that he consistently conveys the message that he is looking out for Truth, Justice and the American Way. His delivery style shows that he's not grinding an ax, he's just trying to have an intelligent and witty conversation with friends (his audience). And like any good friend, when political observation degenerates into ranting, Stewart considers it his responsibility to lead an intervention.  Rhetoric and debate professors across the nation no doubt cheered his Jan. 21 Special Comment.

Thought for the day

Customers don't care what department you're in.

— Jeremiah Owyang, Altimeter Group